FAQs

Midas is an award-winning, international PR and marketing agency that supports organisations and individuals in telling their stories clearly and convincingly. We plan and deliver campaigns that build profile, trust and long‑term visibility.

We work with organisations and individuals across books, art and culture. Some of our long-standing clients include organisations such as London Book Fair, MCM Comic Con, Women’s Prize Trust, Affordable Art Fair, War Child, Horniman Museum and Gardens, Folio Society and Wolfson History Prize. We also work with authors and publishers such as Patricia Cornwell, Philip Pullman, Penguin Random House, Lucy Foley, Hachette and Absurd Ventures Press.

At Midas, we take client care seriously. We guarantee a team who will take the time to really understand your goals and work with you to achieve these. We help to take your project and turn it into an unmissable story. We don’t view ourselves as external support but rather a part of your team.

Clients come to us for clear thinking, honest feedback and campaigns that feel genuinely tailored. We combine sector knowledge with strong media relationships, a wide range of marketing skills and a practical, collaborative way of working.

We look at the quality and relevance of coverage, who it reaches and how people respond. For digital work, we also track links, authority, search impact and any shifts in enquiries or engagement.

Fees depend on the scope and intensity of the work. Most clients choose either a monthly retainer for ongoing support or a project fee for a defined campaign.

Yes. Midas supports clients through difficult moments with calm advice, clear messaging and fast, coordinated responses. The aim is always to protect trust and give people accurate information.

The first step is a conversation about what you’re trying to achieve and what’s getting in the way. From there, we’ll suggest an approach, outline options and agree a plan that feels realistic and useful.

Midas is committed to protecting the privacy and security of our customers’ data and personal information. Our full data protection policy is available upon request. 

Our commitment is that all work carried out by Midas is originated by humans and is assessed by humans before being shared, whether internally or externally. We will always be transparent about where AI has been used in our work.
Our value comes from the human expertise, judgment, instinct and relationships we bring to our work, which AI cannot bring. Our full AI policy is available on request.