MCM Comic Con appoints Midas as communications agency for 2026 events
London, 25 June 2026:
MCM Comic Con has appointed Midas as its communications agency for its upcoming programme of events, spanning MCM Birmingham (7-9 August 2026) and MCM London (23-25 October 2026), following a competitive pitch.
The partnership comes as MCM Comic Con continues to strengthen its position as Europe’s leading fan convention, bringing together hundreds of thousands of fans each year to celebrate comics, gaming, anime, sci-fi, fantasy, pop culture and more.
Midas will lead the delivery of MCM Comic Con’s PR strategy, media relations, partnerships, media centre management, influencer engagement and further activity across all events.
Alice Edwards, Senior Brand and Marketing Lead at MCM Comic Con said: “We are delighted to be working with Midas as we look ahead to an exciting new era for MCM Comic Con. Their expertise across entertainment, publishing, culture and live events makes them the ideal partner to help us reach new audiences, strengthen relationships across our communities and showcase everything that makes MCM Comic Con such a unique and welcoming experience for fans.”
Amelia Knight, Managing Director at Midas UK, said: “MCM Comic Con is one of the most vibrant and influential live events brands in the UK. With a tight knit fan community at its heart and an unrivalled ability to bring people together, MCM Comic Con is a place where visitors can be wholly themselves, surrounded by a diverse, friendly and accepting community.
We have admired MCM for many years, and having the opportunity to work with the team now is the realisation of a long held ambition. Our campaign will celebrate fandom, spotlight creators and demonstrate why MCM Comic Con remains an essential place for pop culture lovers, brands and partners alike.
The campaign will begin immediately, with activity focused on building momentum towards MCM Birmingham in August before continuing across MCM London in October and May 2027.
For all publicity enquiries, please contact:
Tom Neilson | tom.neilson@midas-group.com | 02073617860
Hannah Bright | hannah.bright@midas-group.com | 02073617860
About MCM Comic Con
MCM Comic Con is the ultimate celebration of all things pop culture, welcoming hundreds of thousands of fans every year across three events in London and Birmingham. At MCM Comic Con, fans can expect to find everything from celebrity panels and exclusive premiers, to cosplay, book signings, independent comic artists, and live action role play.
MCM returns in 2026:
7th – 9th August 2026, NEC Birmingham
23rd – 25th October 2026, Excel London