Ai-Da Robot at the Venice Biennale, Glastonbury and University of Oxford
817
pieces of international coverage
121
pieces of coverage in lifestyle and arts media
13
pieces of print coverage in national newspapers
The Brief
Midas was hired by Aidan Meller, creator of Ai-Da robot, to launch the world’s first AI humanoid robot artist. Ai-Da is the first ultra-realistic robot capable of drawing people from life, using her eye and a pencil in her hand. We were tasked with unveiling her debut solo exhibition at the University of Oxford, her appearance at Glastonbury Festival and her participation in the 59th Venice Biennale.
The Work
We launched Ai-Da globally with a press view of her solo exhibition, raising her profile as the artist of the moment. We secured news stories, features and national TV appearances, drove sales of her artworks and footfall to the exhibition, and positioned Aidan Meller as an art industry impresario, putting him forward for industry events.
At Glastonbury, we worked closely with the festival team to programme a stunt in which Ai-Da, set up in her own artist studio, painted headliners Paul McCartney, Billie Eilish, Diana Ross and Kendrick Lamar.
For the 59th Venice Biennale, we promoted Ai-Da as the first AI-powered humanoid artist robot to take part, a message of what AI-powered art might look like in the future. We announced her participation at a London press briefing, where journalists could interview, photograph and engage with Ai-Da and Aidan, and organised an evening launch event in Venice.
The Results
Over the five-month campaign we generated a reach of 10.1 billion, with 1,773 pieces of individual coverage, including:
o 817 international
o 121 lifestyle and arts
o 13 national newspaper print
o 21 broadcast
o 9 newswire stories
o 5 confirmed event appearances
Coverage spanned national and international news, visual arts, broadcast and technology.