Bringing the Marche region to Birmingham

UKCulture
Written By Maddie Dunne Kirby

Targeted outreach brought trade partners, journalists and local voices together at Casa Atletica Italiana.

 
 

  • Media relations (print, digital, broadcast, podcasts)

  • Trade PR and industry influence

  • Events, awards and cultural moments

35

attendees across three events

12

pieces of media coverage

251,757

estimated audience for media coverage

 

The Brief

The Marche Chamber of Commerce wanted to fill three trade forums, engage sector media and build local visibility for Casa Atletica Italiana in Birmingham, during the European Athletics Championships.

The Work

We built contact lists, tailored invitations by sector and followed up as the programme evolved. For harder-to-reach prospects, we used direct calls and contact databases. We secured local media opportunities and invited trade press across four sectors.

At the events, we managed guests, networking and interviews, then followed up to extend coverage.

The Results

The campaign secured 35 attendees across the three days, strong trade engagement and local and specialist coverage, and an estimated readership of 251,757.

Maddie Dunne Kirby
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