Performance marketing that powered a breakout year
A multi‑platform campaign that found readers, built momentum and drove sales.
Marketing strategy and campaign planning
Digital campaign (paid social, search, display)
Across all platforms:
Over 8.8m
impressions
24k
clicks
More than 1,300
Amazon‑supported sales
The Brief
New Modern asked Midas to support the launch of their publication schedule with targeted digital advertising. The goal was to reach core consumers through Amazon ads, build wider awareness alongside PR and introduce small‑scale Meta activity to strengthen visibility.
The Work
We worked closely with New Modern’s Managing Director to shape tailored advertising strategies for each title, aligning spend with PR activity and performance. We set up Amazon Advertising from scratch, running automatic, product and keyword campaigns and adjusting budgets in real time. We introduced Meta advertising, establishing a Facebook page and ad account to support Christmas sales. We also delivered Google Display campaigns for two titles, managing assets, payments and reporting. Weekly updates and a live spend tracker ensured full transparency throughout.
The Results
Seven titles launched with strong ROAS across platforms. High‑performing memoirs saw standout sales, and Meta proved a valuable channel for incremental reach.