Affordable Art Fair
129
pieces of coverage
83.8M
combined reach
The Brief
In a market where visitor numbers and spend at art fairs has been in decline, Affordable Art Fair (AAF) briefed us on refining the fair’s positioning to engage new audience groups and build brand awareness. We have been retained to support AAF events over five years.
The Work
We identified the stories and angles that would resonate with each audience group, with tailored messaging landing across national, arts, family and lifestyle press.
The Results
During the first year, we secured 129 pieces of coverage with a combined reach of 83.8 million, spanning national news, lifestyle, culture & specialist arts media. Coverage included BBC, The Guardian, The Times, The Daily Telegraph, Time Out, Tatler, SheerLuxe & more, while attracting regular attendance from photography agencies like Getty Images, Reuters, Alamy & Rex. And this year, our PR campaign exceeded all KPIs, with most targets surpassed by over 100%. Affordable Art Fair’s two Spring 2025 fairs each achieved record-breaking sales and over 20,000 visitors – the highest footfall in nine years.