Saatchi Gallery: Selfie to Self-Expression
1,203
pieces of coverage
60.3M
audience share
154.6M
total page impressions
The Brief
Drive footfall to Saatchi Gallery’s landmark exhibition.
The Work
We brokered a media partnership with the Sunday Times that ensured we launched with significant national exposure for the exhibition. Our campaign included pitching for listings, a photo call, ensuring press attendance at the private view, and landing features.
The Results
We secured 1,203 pieces of coverage, with an audience share of 60.3 million and total page impressions of 154.6 million. Our campaign ensured this was Saatchi Gallery’s most visited exhibition of the decade. The exhibition had a 15% increase on daily visitor numbers with 5,000 people visiting Selfie every day over six months. The exhibition was extended for a further three months and named the third most visited exhibition in the world that year by The Art Newspaper.