Big buzz for MCM Comic Con Birmingham

UKCulture
Written By Maddie Dunne Kirby

How targeted PR, creator, and family engagement reached audiences across Birmingham and beyond.

 
 

  • Media relations (print, digital, broadcast, podcasts)

  • Influencer and creator collaborations

  • Trade PR and industry influence

90

pieces of coverage

385.8m

estimated reach

28.25m

creator following

400+

creators attended

 

The Brief

Midas was tasked with raising awareness of MCM Comic Con Birmingham, positioning it as a must-attend event for gaming, anime, manga and pop culture fans, while broadening its appeal to families.

The Work

Midas delivered targeted media and creator outreach, developing specialist, regional and family media lists. Dedicated family outreach promoted the Treehouse, Kids Cosplay Showcase and children’s activities. The team also explored partnerships and influencer opportunities, managed the onsite press office, issued daily bulletins and coordinated talent interviews.

The Results

The campaign secured 90 pieces of coverage across top-tier, gaming, pop culture, regional and family media, including BBC, IGN, GamesRadar+, Screen Rant and Birmingham Live. More than 400 creators attended, generating significant content across TikTok and Instagram.

Maddie Dunne Kirby
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