Designed to stop the scroll

USBooks
Written By Maddie Dunne Kirby

Creating standout social content that drove reach, engagement and audience growth.

 
 

  • Social strategy, content planning and community growth

  • Influencer and creator collaborations

90%

increase in engagement

20.8K

views on TikTok

45%

increase in organic posts

174

pieces of content

 

The Brief

Vintage appointed Midas to support its social media strategy, with a focus on Instagram and regular content across X, Facebook and TikTok. The aim was to bring consistency, creativity and stronger performance to every channel.

The Work

Midas worked closely with Vintage and a dedicated content creator to plan and manage monthly content calendars. Each calendar balanced promotional, brand and engagement-led posts, aligned with wider campaign priorities and audience behaviour. We shaped ideas from concept through to creation, coordinated stakeholder feedback and kept approvals moving smoothly. This gave Vintage a reliable publishing rhythm and a steady stream of high-quality content tailored to each platform.

The Results

The campaign delivered clear growth across channels, especially on Instagram. Stronger planning, sharper creative and increased posting frequency helped Vintage reach more people, encourage interaction and build a more active online community.

Maddie Dunne Kirby
Next

Creating a summer of dino discovery