Turning science and faith into a best-seller

UKBooks
Written By Maddie Dunne Kirby

From unknown French authors to a UK cultural moment.

 
 

  • Media relations  

  • Campaign strategy & positioning  

  • Trade PR and industry influence 

  • Influencer/creator collaborations 

  • Digital campaigns (paid social, search, display)

50+

pieces of coverage 

#5

Sunday Times bestseller 

#11

Amazon Books Chart  

 

The Brief

We were appointed to launch God, The Science, The Evidence in the UK, the first English edition of a provocative work arguing that modern science points towards the existence of God. The authors Michel-Yves Bolloré and Olivier Bonnassies were unknown in the UK and entering a largely secular media landscape. 

The Work

We built a detailed PR and marketing strategy targeting national, broadcast, science, philosophy and religious media. Two journalist lunches introduced the London-based author Michel to key editors, helping us secure a Sunday Times first interview and photo-shoot. With that cornerstone secured, we amplified momentum across nationals, broadcast and opinion pages, including an op-ed in The Spectator. Alongside PR, we conducted extensive grassroots marketing outreach and secured targeted advertising in Prospect and Philosophy Now. 

The Results

The Sunday Times interview propelled the book to #11 on Amazon pre-publication and laid the groundwork for a wave of national coverage. Subsequent interviews and features created a genuine cultural debate, driving the book to #5 in the Sunday Times bestseller list and sparking international media interest. 

Maddie Dunne Kirby
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