National Pavilion for the Republic of Kyrgyzstan at the Venice Biennale
75
pieces of coverage
20M
audience reached
40
pieces of visual arts coverage
7
pieces of coverage in international newspapers
The Brief
Midas was appointed by Firouz Farman Farmaian to deliver a PR campaign and draw international and arts media attention to his exhibition, Gates of Turan at the National Pavilion for the Republic of Kyrgyzstan at the Venice Biennale, which was their first presentation here.
The Work
Press momentum began with a London photocall drawing the attention of press and building an image bank. Midas managed the press office fielding all talent and journalist enquiries on site.
The Results
We generated 75 pieces of coverage reaching an audience of 20 million hitting key arts national and international targets. This included 40 pieces of visual arts coverage including The Art Newspaper, Art Forum and Wallpaper, 7 international newspapers and 15 news and lifestyle publications. Images were published by 8 image wires including Getty, Alamy and Cover Images. Standout coverage in Financial Times, The Art Newspaper, Art Review, Wallpaper*, ArtNews, Arab News, House & Garden, Elle Italy, Vogue Italy etc.