Giudecca Art District at the Venice Biennale
200
pieces of coverage
80
pieces of international coverage
65
pieces of coverage in arts media
10
pieces of coverage in newswires, national newspapers & lifestyle media
The Brief
Midas launched the Giudecca Art District at the Venice Biennale. This was a site-specific brief to draw attention to art installations and exhibitions on the whole island of Giudecca in the Venetian lagoon.
The Work
Midas held launch events in London and Venice and ran an extensive proactive press campaign internationally.
The Results
The campaign generated 200 pieces of coverage including: 80 pieces of international coverage, 65 pieces in arts media & 10 newswires, national newspapers, & lifestyle media. Key hits included: FT, Sunday Times, Dazed, Vogue, Elle, Forbes, The Art Newspaper, Frieze, Wallpaper, Artinfo, A-N, Time Out, Condé Nast Traveller, Easyjet Traveller, Grazia, Country & Townhouse.