Turning Winchester Science Centre’s new outdoor experiences into a compelling family story.
Media relations (print, digital, broadcast, podcasts)
Influencer and creator collaborations
Events, awards and cultural moments
Campaign strategy and positioning
320.5 million
media reach
45
pieces of coverage
17
broadcast mentions
813K
Influencer reach
The Brief
Winchester Science Centre wanted to drive summer consideration and ticket purchase while positioning its three new outdoor exhibits including The Chalk Stream, Dino Dig and Dormouse Den as a distinctive evolution of the centre, whilst also building momentum ahead of the 18 July opening.
The campaign also needed regional momentum, a national media moment and greater recognition for their charity Wonderseekers.
The Work
Midas developed media hooks around the chalk landscape, science and habitat, the heatwave and family holidays. Targeted pitching, a press preview and influencer activity gave media and creators first-hand access which was supported by strong spokespeople and visual assets. The Solar Eclipse provided a second news hook to extend coverage beyond the launch.
The Results
The campaign exceeded regional, listings and influencer KPIs and achieved its national media target. Coverage included BBC South TV, BBC Radio Solent, Hampshire Chronicle and Muddy Stilettos.