SJ Fuerst at the Malta Society of Arts
Campaign strategy & positioning
Events, awards and cultural moments
Ten features across key media
The Brief
Midas were appointed by American figurative painter SJ Fuerst (named by British GQ as one of the 15 best artists working today) to launch their ‘Gimme Some Sugar’ exhibition at the Malta Society of Arts.
The Work
Midas organised a press trip to Malta & ran a bold and targeted Instagram campaign to get SJ trending.
The Results
We secured ten features including key regional newspapers, magazines, websites, tourism information sites and arts listings platforms.