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UKBooks
Written By Maddie Dunne Kirby

The London Book Fair – 2025 Campaign.

An international meeting of minds, stories and ideas - powered by Midas. 

 
 

  • 3.58B+ potential reach 

  • Coverage in The Observer, Publishers Weekly, DEADLINE, Front Row, The Times, China Daily 

  • 30+ interviews and features for senior LBF leadership

  • Media relations 

  • Events 

  • Campaign strategy & positioning 

  • Trade PR and industry influence 

 

The Brief

Midas has partnered with The London Book Fair for over 20 years to build visibility, support stand sales and attendance and champion the value of physical book fairs. For 2025, we were tasked with deepening international impact, delivering strong pre-Fair media momentum and ensuring LBF’s relevance across a changing global industry. 

The Work

We built momentum over six months with tailored comms for diverse sectors, built strategic interviews for LBF’s leadership and secured Authors of the Day and keynote speakers. We developed sector-specific messaging, supported the advisory board and oversaw on-site media logistics. Midas worked closely with 600+ journalists, ensuring messaging landed across international and trade media. 

The Results

Media coverage rose 21% year-on-year, with 682 pieces across 41 countries and over 3.5bn reach. 579 journalists attended. Midas helped position LBF as a responsive, relevant and future-facing international event. 

Maddie Dunne Kirby
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